The Normal Schmormal Coaching Process
with Jess Denning
Want to know what to expect when you join Normal Schmormal Coaching and become a full fledged Schmormal?
Developing stronger executive skills is a gradual process. For best results, Normal Schmormal recommends weekly coaching for at least 3 months.
What the heck do we do in that time?! Short answer: Good stuff.
Take a look at the 6 phases of Normal Schmormal coaching below!
PHASE 1:
schedule a
complimentary compatibility session
one 45-minute free session to determine good fit!
intro to services & coaching approach
basic intake assessment
address initial concerns & questions
PHASE 2:
get oriented & build the foundation
typically takes 2-4 sessions
identify concerns, strengths, behavioral & thinking patterns, needs & goals
executive skills & neurodiversity basics
PHASE 3:
identify starting point & create personalized coaching map
typically takes 2-4 sessions
select a focus area, issue, or need to begin with
with coach guidance & support, develop more realistic, measurable, neurodivergence-friendly coaching goal(s)
PHASE 4:
explore & experiment with
customized tools & strategies
typically takes 4-6 sessions
explore various approaches for your specific life situations
begin learning the ingredients for creating your own effective neurodivergent-friendly plans & getting better results!
learn why some things tend to work more effectively for you & others don’t
PHASE 5:
apply & refine new learnings
typically takes 4-6 sessions
time for practicing, modifying, routinizing, building confidence & persistence with coach guidance!
PHASE 6: Choose your next adventure…
1) KEEP GOING!
Longer-term in-depth coaching; new focus areas, etc.
Grow and expand your personalized map to better executive functioning in your day-to-day life!
Or 2) Choose as-needed longer-term coaching support!
Pop in for a maintenance session here and there to keep your new skills sharp!
Life hitting a zany patch? Come on back and get a reset when you need it!
Orrrr 3) Just be a “Lurky Schmormal” (Lurking is a neurodivergent way of life! If you know, you know…)
Find out first about exciting new services and events offered regularly through Normal Schmormal!
Keep up with the latest via the Schmormalverse monthly newsletter, etc.
Average coaching length:
12-21 weeks
(That’s about 3-6 months)
NOTE: Many Schmormals reach the 6-month mark and decide to continue on for a year or longer for “maintenance” coaching and support! Some choose to take a break and come back if/as needed.
You decide what you need!
Average time put in to coaching:
About 12-24 sessions, or about 20-40 hours
NOTE: This includes coaching “homework” & other independent practice between sessions.
Total amount spent:
$300 - $3,000 +
NOTE: Depends on payment amount per session & length of coaching in total.
Sliding rates:
Choose the rate that you can best afford in your current circumstances…
Industry norm: $200
Pay this rate when finances are secure, needs met, and you have expendable income. This is the industry average for executive skills development coaches with 15+ years of experience, like Jess!
Thriving: $150
Suggested rate when finances are not an issue - yay! May we all thrive together one day.
Stable: $125
This rate is suggested when making at or above a livable wage; financially stable. Selecting this rate contributes to Normal Schmormal’s own stability, which means continual support for you and our shared communities!
Managing: $100
Suggested rate when you can manage within means for this additional expense in your monthly budget.
Don’t have a monthly budget yet? No need to be embarrassed - this is common for Schmormals. We can work on creating a realistic functional budget in our coaching sessions!
Solidarity Rate: $75
Best for those experiencing financial instability and/or challenges in meeting basic needs.
Also a temporary option for particularly tight weeks or months when you need to schedule sessions.
Please consider a higher rate if you’re able to manage, so I can continue to offer this lowest rate to those most in need while also sustaining my small business and paying my own bills (real talk).
30-min and 60-min sessions available.
Payment plans available.

